Essential Setup Checklist

Before launching your Facebook Ads, make sure you complete these critical steps. This checklist helps prevent common setup issues that cause missing events or failed tracking.

Step 1: Facebook Asset Setup

• Create a Facebook Pixel
  Go to Meta Events Manager → Create a new Pixel (if you don’t have one)

• Create a Dataset
  You’ll use this for server-side tracking (CAPI). Save your Access Token from the Dataset settings

• Verify Your Domain
  Go to Business Settings → Brand Safety → Domains → Add and verify your Shopify domain

• Set Up Aggregated Event Measurement
  Still in Events Manager, configure up to 8 prioritized events (including Purchase, ViewContent, etc.) to comply with iOS14+

Step 2: Connect Facebook to Appeasy Facebook Pixel & CAPI

• Turn on App Embed in Shopify Theme
  Go to Online Store → Themes → Customize → App Embed → Toggle Facebook Pixel & CAPI ON. This allows events to be tracked on your storefront

• Add Pixel ID & Access Token
  Open app → Go to Create pixel → Enter your Facebook Pixel ID and Access Token

• Use the Live (Published) Theme
  Pixel tracking works only on the currently published theme

• Avoid Duplicate Pixels
  Disable the native Facebook & Instagram app or any other Facebook tracking tools to prevent duplicate events

Step 3: Test Your Tracking

• Open Meta Events Manager → Test Events Tab
  Select your Pixel/Dataset and open your store in a new tab

• Trigger Events
  Visit a product page → Add to Cart → Go to Checkout (test mode). You should see View content, Add to cart, and Purchase events

• Confirm Real-Time Tracking
  Events should appear live in Events Manager (browser + server-side). If not, double-check App Embed, credentials, and theme status

Events may take up to 30–60 seconds to appear, especially server-side (CAPI)

You're Ready to Launch

If you’ve completed every item on this list, your Facebook tracking setup is now ready to capture data reliably — both from browsers and server-side (CAPI).

Still not seeing events? Check out our Troubleshooting Guide or contact support.