Before launching your Facebook Ads, make sure you complete these critical steps. This checklist helps prevent common setup issues that cause missing events or failed tracking.
Create a Facebook Pixel
Go to Meta Events Manager → Create a new Pixel (if you don’t have one)
Create a Dataset
You’ll use this for server-side tracking (CAPI). Save your Access Token from the Dataset settings
Verify Your Domain
Go to Business Settings → Brand Safety → Domains → Add and verify your Shopify domain
Set Up Aggregated Event Measurement
Still in Events Manager, configure up to 8 prioritized events (including Purchase, ViewContent, etc.) to comply with iOS14+
Turn on App Embed in Shopify Theme
Go to Online Store → Themes → Customize → App Embed → Toggle Facebook Pixel & CAPI ON. This allows events to be tracked on your storefront
Add Pixel ID & Access Token
Open app → Go to Create pixel → Enter your Facebook Pixel ID and Access Token
Use the Live (Published) Theme
Pixel tracking works only on the currently published theme
Avoid Duplicate Pixels
Disable the native Facebook & Instagram app or any other Facebook tracking tools to prevent duplicate events
Open Meta Events Manager → Test Events Tab
Select your Pixel/Dataset and open your store in a new tab
Trigger Events
Visit a product page → Add to Cart → Go to Checkout (test mode). You should see View content, Add to cart, and Purchase events
Confirm Real-Time Tracking
Events should appear live in Events Manager (browser + server-side). If not, double-check App Embed, credentials, and theme status
You're Ready to Launch
If you’ve completed every item on this list, your Facebook tracking setup is now ready to capture data reliably — both from browsers and server-side (CAPI).
Still not seeing events? Check out our Troubleshooting Guide or contact support.
